Frequently asked questions

The MLA Updates will be a day of presentations, displays and demonstrations bringing levy payers up to speed on MLA and ISC investments and progress against our 2025 Strategic Plan. It is important for MLA to provide an update on how its investments are creating positive impact for the red meat industry, and also enable stakeholders to interact with MLA staff.

This year, the theme of MLA Updates is ‘sustainability from paddock to plate’.  MLA has delivered never-before-seen gains to the Australian red meat industry with the help of producers in the paddock all the way to consumers putting Australian red meat on their plate. Through bold and strategic investments, MLA has boosted industry’s progress towards our shared goal of doubling the value of Australian red meat sales by 2030 with solutions and technology that embrace sustainability and set you up for success. The past 12 months has been increasingly challenging for our red meat producers. This is why it is important we are continuing to research, develop and adopt solutions and technology that will drive industry prosperity and overcome challenges both on-farm and off-farm.

The event will be held at the Fosterville Gold Exhibition Centre at the Bendigo Showgrounds, 42 – 47 Holmes Road, Bendigo, Victoria.

The event is a single-day event being held on Thursday 10 October 2024. The day will commence at 10.00am (with sign-ins opening at 9:00am) and conclude at 6.30pm.

MLA Updates is an interactive day of presentations and demonstrations that will highlight MLA’s investments and progress against the MLA Strategic Plan 2025.  ​MLA staff will be on hand to interact with attendees and assist with MLA tools and services. ​

The day will conclude with a sundowner networking session. 

The plenary session will include presentations from MLA’s Managing Director Jason Strong and this years’ Keynote Speaker Holly Kramer (Woolworths Group Board Director), with Tom Bull (LAMBPRO) and Iain Bruce (Western Plains Beef) joining in for a panel session. The plenary session will include a Q&A session with each of the speakers. 

Interactive demonstrations with accompanying talks will be hosted in the Fosterville Gold Exhibition Centre to showcase the work of MLA’s research, development and adoption (RD&A) programs as well as those of its subsidiary, Integrity Systems Company (ISC).  These showcases will include information and displays centred around the following topics: 

• industry's carbon neutral by 2030 (CN30) initiative
• improving soils 
• market insights
• boosting on-farm productivity
• ag-tech
• genetics
• electronic National Vendor Declaration (eNVD)
• Meat Standards Australia (MSA)
• heifer management.

MLA Product & Business Development Manager and Corporate Chef, Sam Burke, and MLA Retail and Corporate Butcher, Doug Piper, will also be delivering a guided breakdown for transforming trends into menus.

Registrations are now open until the day of the event. The event is free to attend. Register using the green button below:

REGISTER NOW

Each attendee should complete their own registration as this will ensure the organisers have the correct information for seating allocations and catering purposes.  The preference is for everyone to register themselves, however you can register for others if they agree to provide you with their email address and agree to the terms and conditions of registration.  Each registration will receive an email confirmation to the email supplied, including a calendar placeholder for the day. 

For assistance, email eventsteam@mla.com.au or phone 1800 023 100.

To cancel your registration email eventsteam@mla.com.au. 

Yes. You will receive an email following the event which will include links to recordings of each presentation at the event, along with some other useful resources.  Recordings of presentations will also be available at updates.mla.com.au.

Yes.

Yes, there is ample free parking available. MLA staff will be on hand to direct cars.